Google Shopping Success

Dennis Moons

The #1 Google Shopping Training Course

Your Google Shopping Traffic Isn’t Converting? Here Is Why…

 

Shopping Ads seem like a match made in heaven for online stores. They show exactly what a potential customer is looking for: a product

 

 

That’s, of course, assuming that the people that click on these ads are ready to buy.

And here is where things take a different turn.

Out of the box, traffic that comes from Google Shopping campaigns does a lot worse than traffic coming from Google Search Ads campaigns:

 

 

As you can see in the screenshot above, the overall return is a lot lower (even negative) for the Shopping campaign.

You can try to fix this with negative keywords or changing your bids (= cost per click) but these tweaks won’t fix the deeper issues that campaigns like these are suffering from.

If your results are similar, don’t count on Google to help you out. When things don’t work, their default suggestion is to spend more money.

But if your campaigns weren’t profitable before, adding more money will just make the problem worse.

So what you need is a smarter way to optimize your campaigns.

 

 

Introducing Google Shopping Success

Advertise Your Products, Get High-Quality Visitors & Make Profitable Sales

 

Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.

To do that I’ve created 40 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.

Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.

 

 

 

 

The Google Shopping Success Course

 

Module 1: Setting Up For Success

With Google Shopping, getting the technical parts right is often a huge obstacle.

That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.

In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.

It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.

If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.

Lessons in this module:

  • From Product to Product Ad
  • Product Feeds 101
  • Setting Up Google Merchant Center
  • Product Feeds on Shopify
  • Product Feeds on Woocommerce
  • Product Feeds on other platforms
  • Fixing Problems in Google Merchant Center
  • Setting Up Google Ads
  • Setting Up Google Analytics

 

Module 2: From Launch To Sales

Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.

After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.

This ensures that your campaigns improve over time and generate the results you need.

You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.

Lessons in this module:

  • Under The Hood
  • Launching Your First Google Shopping Campaign
  • The Optimization Pyramid
  • Account Structure
  • Keywords
  • Bidding
  • Bid Adjustments
  • Your Optimization Routine
  • Tracking sales with Google Analytics

 

Module 3: Save And Scale

With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.

In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.

If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!

Lessons in this module:

  • Custom labels
  • search query level bidding
  • Product Feed Optimization
  • Competitive research
  • Star Ratings
  • Merchant promotions
  • Google merchant center feed rules
  • Data Feed Tools
  • Target ROAS Bidding
  • Product level ad groups
  • Showcase Shopping Ad Type
  • Advanced Google Analytics
  • Pulling The Plug

 

Module 4: Beyond Google Shopping

If you have well-optimized and profitable Google Shopping campaigns running, it’s time to look beyond.

In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.

Lessons in this module:

  • Dynamic Remarketing
  • Static Remarketing
  • RLSA
  • From Shopping To Search
 
 
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